With about 25% in the UK and the US blocking ads, there is a need for an answer from the media industry. According to this insight study, more relevant ads could be part of the answer.

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Insights 2022
Linear TV and streaming
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Insights 2020
Traditional TV and streaming
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AudienceProject_Study_App_and_Social_Media_Usage_2020
Insights 2020
App & social media usage
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Insights 2020
Attitude towards advertising and use of ad blocking
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