RTL AdAlliance enters strategic partnership with AudienceProject to enhance audience targeting and measurement

• Advertisers aiming to reach specific audiences in the Nordics benefit from bleeding-edge technology, which extends to campaigns run via CTV.
• The partnership boosts targeting accuracy with trusted data in brand-safe environments to gain deeper insights into campaign reach and optimise media investments effectively.

Press release, Copenhagen / Hamburg, 12 June 2025: RTL AdAlliance, RTL Group’s international media sales house, has entered a strategic partnership with AudienceProject, a leading provider of audience measurement and targeting solutions.

This partnership significantly enhances RTL AdAlliance’s targeting and measurement capabilities, paving the way for the launch of Audience Guarantee – a new product that enables advertisers in the Nordics to reach their target audiences more effectively.

With Audience Guarantee, advertisers in the Nordics will benefit from precise audience targeting and robust campaign measurement, enabling real-time optimisation for greater accuracy and extended reach in target audiences.

Halvard Kristiansen, Managing Director at RTL AdAlliance Nordics, says: “Following an extensive evaluation of potential partners, RTL AdAlliance selected AudienceProject for its innovative and flexible approach to addressing advertiser needs. By leveraging AudienceProject’s technology, we are able to effectively measure and optimise all our campaigns towards specific target audiences – even on CTV, which has previously been impossible. This means we can now complement traditional TV campaigns with targeted reach in younger audiences, helping advertisers achieve balanced distribution in trusted, brand-safe environments – without relying solely on global platforms.”

Niels Skovmand, Commercial Director, Nordics at AudienceProject, says: “We are proud to be chosen by RTL AdAlliance as a strategic partner for audience targeting and measurement in the Nordics. By leveraging our advanced technology, RTL AdAlliance empowers advertisers to validate and maximise the value of their media investments – perfectly aligning with our mission to help advertisers reach their audiences more effectively.”

The partnership between RTL AdAlliance and AudienceProject is set to expand into additional European markets in 2025 and 2026.