Experienced SaaS and AdTech leader joins AudienceProject: Oliver Hülse appointed Managing Director DACH

Press release, Hamburg, Germany, 13 October 2025: AudienceProject, a leading provider of cross-media audience measurement solutions, has appointed Oliver Hülse as Managing Director DACH.

In his new role, Oliver will work closely with AudienceProject’s leadership team to accelerate growth across Germany, Austria, and Switzerland. His focus will be on meeting the growing demand for cross-media measurement from advertisers, agencies, and publishers, helping them optimise media investments and demonstrate the value of their inventory.

Oliver brings over 20 years of experience in advertising technology and SaaS sales, with a proven track record of scaling businesses and driving growth through leadership roles at Integral Ad Science (IAS), Rocket Fuel and Adconion Media Group.

“Looking at developments in media buying over recent years, now is the perfect time to join AudienceProject,” said Oliver Hülse. “AudienceProject is very well prepared to support advertisers, agencies, and publishers in achieving their goals based on actionable audience insights that deliver more efficiency across the media ecosystem. I’m very excited for this next chapter and look forward to building on our strong foundation with the team.”

This appointment underscores AudienceProject’s strong commitment to supporting the DACH region with independent and comprehensive cross-media measurement, helping advertisers, agencies and publishers succeed in an evolving media landscape.

“I’m delighted to welcome Oliver to the team,” said Thomas Gregers Honoré, CEO of AudienceProject. “His deep industry experience and strong track record uniquely position him to unlock new opportunities and accelerate our growth. His expertise and leadership ensure our DACH team is exceptionally well equipped to meet the growing demand for cross-media measurement and deliver even greater value to our customers in this key region.”

Alongside Oliver’s appointment, Michaela Schmitz will take on the role of Commercial Director, further strengthening AudienceProject’s commercial strategy and supporting the continued growth of the business in DACH.