AudienceProject expands into Mexico: Independent audience measurement now available to Mexican advertisers

Press release, Mexico City, Mexico, 22 September 2025: AudienceProject, a leading provider of audience measurement solutions, launches its SaaS platform for independent and comprehensive, always-on cross-media measurement in Mexico.

AudienceProject has been pioneering cross-media measurement for more than a decade and has extensive experience working with a wide range of advertisers, agencies, and publishers, including Meta, Google, Amazon, WPP Media, Omnicom Media Group, Publicis Media, L’Oréal, Kia, and PepsiCo.

“We are very excited to launch our measurement solution in Mexico,” said Thomas Gregers Honoré, CEO of AudienceProject. “Mexico is a major advertising market, only surpassed by Brazil in Latin America. Consequently, we experience a great demand for independent and comprehensive cross-media measurement in the Mexican market, allowing advertisers to better determine where ad budgets are spent most efficiently. We are thrilled that we can now meet this demand and help more advertisers gain tangible business outcomes from cross-media measurement.”

With the launch of its measurement solution in Mexico, AudienceProject will enable Mexican advertisers to continuously measure the reach and frequency of their campaigns across the open web, social media, online video, connected TV, and linear TV and gain insight into the total and incremental reach for each channel.

These insights will give Mexican advertisers a better understanding of how many people they reach in their intended audience across channels and which channels are most effective at reaching them, supporting both campaign planning and optimisation.