Experienced SaaS business leader joins AudienceProject: Alessandro Stoppa appointed Managing Director Italy

Press release, Milan, Italy, 8 September 2025: AudienceProject, a leading provider of audience measurement solutions, has appointed Alessandro Stoppa as Managing Director for Italy.

Alessandro Stoppa will work closely with AudienceProject’s leadership team, customers and partners to expand its impact in Italy and drive growth in the country.

Alessanadro Stoppa brings over 20 years of experience in the SaaS, Media, AdTech and MarTech industries, with a proven track record of scaling revenue and driving innovation at global technology companies. He has held senior roles at Meta, Rocket Fuel, Sizmek, and, most recently, Amazon Ads, where he served as Head of Italy Amazon Ad Tech Sales and led the adoption of advanced advertising solutions, including Amazon DSP and Amazon Marketing Cloud. With deep expertise in cross-channel analytics and audience activation strategies, he is well-positioned to support AudienceProject’s mission in Italy.

“I am thrilled to join the team at AudienceProject,” said Alessandro Stoppa. “The media landscape is an increasingly fragmented mosaic, posing a major challenge for advertisers seeking to accurately measure and optimise their media investments. I believe AudienceProject, with its advanced technology, plays a pivotal role in navigating this fragmentation by offering a unified platform for audience measurement across channels, including walled gardens, connected TV, and linear TV. This empowers advertisers to gain a holistic view of their audience and execute more effective, data-driven strategies.”

This appointment follows last year’s launch of AudienceProject’s cross-media measurement platform in Italy and underscores the company’s strong commitment to supporting the Italian market with independent and comprehensive cross-media measurement, helping advertisers, agencies and publishers succeed in an evolving media environment.

“I’m delighted to welcome Alessandro to the team,” said Thomas Gregers Honoré, CEO of AudienceProject. “With his impressive background and strategic mindset, Alessandro will be instrumental in driving our next phase of growth in Italy and reinforcing our vision to empower customers to make confident marketing decisions based on cross-media measurement.”