AudienceProject expands Amazon Ads measurement to Sweden

Press release, Stockholm, Sweden, 4 November 2025: Following the recent launch of Prime Video ads in Sweden, AudienceProject is today expanding the coverage of Amazon Ads measurement to Sweden.

With this expansion, advertisers in Sweden can now measure Amazon Ads campaigns, including those running on Prime Video and Twitch, through AudienceProject’s cross-media measurement platform, AudienceReport.

This enables Swedish advertisers to gain comprehensive insights into the reach and frequency of their Amazon campaigns, including how many people they reach within their target audience and how efficiently they reach them. These insights can be accessed for Amazon campaigns alone or in combination with other channels across the open web, social media, online video, connected TV, and linear TV.

Stefania Fussi, Director of Partnerships at AudienceProject, comments: “We are proud to expand our coverage of Amazon Ads measurement to Sweden, allowing even more advertisers to understand the reach and impact of their Amazon campaigns – whether viewed in isolation or as part of a broader media mix. As Amazon continues to grow its advertising offering across markets, we are committed to supporting advertisers with transparent, independent insights that empower smarter, data-driven decisions.”

Linnea Johansson, Managing Director, Sweden at AudienceProject, adds: “The arrival of Prime Video ads in Sweden represents an exciting new opportunity for advertisers. By extending our Amazon Ads measurement to this market, we’re helping Swedish advertisers get an even more holistic view of their campaign performance, across both digital and traditional media, so they can optimise their media investments and reach their audiences more effectively.”

AudienceProject now offers Amazon Ads measurement in the UK, Germany, France, Italy, Canada, Mexico, and Sweden, further strengthening its position as a trusted partner for independent, cross-media measurement across markets.