Employee Spotlight: Hristelina & Robert
Article 4 of 5 in series: Employee Spotlight
In this article, Hristelina Zaharieva, Senior Market Insights Manager, and Robert Aymerich, Team Lead Market Insights, show how a people-centred culture drives AudienceProject’s teams to deliver customer value.
When did you join AudienceProject, and what motivated you to start working here?
Robert: I joined in April 2022, which seems like ages ago. What motivated me was the way my manager presented the open position, as it felt like a well-thought-out discussion rather than going through a checklist of questions. At the same time, although the description of tasks and responsibilities was very broad, it sounded like an opportunity to create something good.
Now, I lead the Market Insights team. The team has grown since we started, and we’re working on several exciting new projects aimed at enhancing the measurement solutions we offer.
Hristelina: I also joined in 2022. For me, AudienceProject sounded like a great company offering a very interesting position. I particularly liked my manager’s personality and how the interview was conducted in a relaxed and easy-going manner.
What does a day in the life of the Market Insights team look like?
Robert: Many things are happening, which means the company is doing well. We have a lot of projects running with our partners Amazon, Google and Meta, and customers across countries. In a typical week, I would say we handle between five and 50 projects, from setup through reporting and delivery.
Our projects are driven by our Cross-Media studies, which measure campaign reach and frequency, as well as our Brand Lift studies, which measure the campaign’s impact on the target audience. With these projects, we can demonstrate to customers whether their marketing strategy is effective or not.
Hristelina: We are responsible for end-to-end project management, which includes customer communication, setting up the campaign’s measurement study, and aligning expectations with the customers, so they get answers to the measurement questions they have.
When entering the analysis and reporting stage, we gather all the campaign data and derive insights, which we present to the customer. In my opinion, this is where the real value is created.
Robert: I could not have said it better! The value we provide to customers is the insight into how their campaign outcomes are met and what learnings we can take from it. For example, we can determine how the campaign has affected reach in different demographics, compared with other channels, and identify the overlap between them.
How would you describe the culture at AudienceProject?
Hristelina: It’s a dynamic culture. Many changes have happened, but the people are still at the centre.
Robert: I agree. The company keeps growing and evolving, but it remains people-centred in its culture. When you go to the office, the number one element that ensures that you are happy is the people you work with.
What do you like the most about working at AudienceProject?
Hristelina: The people! You feel part of the team and are curious about working with smart people on interesting projects every day. During lunch and outside of work activities, we have the opportunity to get to know each other better, connect on a personal level, and discuss exciting topics.
Robert: I agree! We are so lucky that our coworkers are intelligent, helpful and caring. I always look forward to going to the office to meet with them.
Why should anyone apply for a job at AudienceProject?
Hristelina: If you’re looking to work with amazing people in a great work environment, AudienceProject is the right place.
Robert: And if you are interested in measurement, not only campaigns, but the idea of finding out what is going on behind the scenes. We are always looking for ways to understand what drives campaign performance and find answers to our current unknowns. If you are curious about measuring campaigns more effectively or exploring their impact in depth, this is a great opportunity for you.
Learn more
Learn more about life at AudienceProject and what we believe in as a company here.
This article is 4 of 5 in our series: Employee Spotlight
About this article series
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