AudienceProject makes big Swedish move with hire of former TikTok leader: Linnea Johansson appointed Managing Director Sweden

Press release, Stockholm, Sweden, 18 August 2025: For more than a decade, AudienceProject has led the way in cross-media measurement, helping leading global and local media players in Sweden – including Meta, Google, Amazon, WPP Media, Omnicom Media Group, Publicis Media, IPG Mediabrands, Dentsu, RTL AdAlliance, and Channel Factory – understand the reach and impact of campaigns across the open web, social media, online video, CTV, and linear TV.

With Linnea’s appointment, AudienceProject will build on its strong global growth by helping more Swedish media buyers and sellers maximise the value of their media investments and inventory.

Linnea brings a wealth of experience from the digital media, advertising, and technology industries, having also held leadership roles at LinkedIn, Schibsted, and Google. With deep knowledge of both the local media landscape and global digital platforms, she is exceptionally well-positioned to spearhead AudienceProject’s Swedish expansion.

“I have always been driven by helping clients and partners become more profitable and effective. In today’s increasingly fragmented media landscape, it is more important than ever to understand customer behaviour and how it relates to investment and outcomes – especially in a high-consumption market like Sweden,” said Linnea Johansson. “AudienceProject was an obvious choice for me as they offer a unique measurement solution that helps buyers and sellers make better decisions.”

Internationally, Sweden is seen as one of Europe’s most advanced digital markets and a prominent hub for tech and media, where the industry is known for pushing boundaries and embracing innovation. With this strategic move, establishing a stronger local presence, AudienceProject is ready to accelerate growth with Swedish advertisers, agencies, and publishers.

“I’m delighted to welcome Linnea to the team,” said Niels Skovmand, Commercial Director, Nordics at AudienceProject. “Her strong background and leadership will be key to helping more media buyers and sellers in Sweden benefit from independent and comprehensive cross-media measurement. I look forward to seeing the impact she will bring.”