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AudienceProject measurement helps Shine document cross-media reach and brand impact to identify media mix optimisations

Advertiser case

Client

Shine is a French online bank that offers a tailored bank account for entrepreneurs and small businesses. The platform combines all the traditional online banking products with dedicated features like invoice and spend management tools, which help to streamline administrative and financial tasks for those who work independently.

Problem

Shine wanted to ensure that it was reaching new audiences, increasing brand consideration and attracting new customers cost-efficiently. To do this, the French online bank wanted to understand which media channel delivers the most cost-efficient results so that it could allocate its ad budget accordingly.

Solution

Shine partnered with AudienceProject to run a cross-media measurement study, which allowed the French online bank to compare cost-efficiency across Meta apps, other online video platforms and TV.

Outcome

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lower cost per point of lift in brand consideration with ads on Meta apps, compared to other online video

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lower cost to reach desired audiences using ads on Meta apps, compared to TV
Advertiser

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of the target audience aged 25–49 was reached by ads on Meta apps

The cross-media measurement study revealed that Meta was the most cost-efficient media platform for reach and brand consideration compared with online video platforms and TV.

This helped Shine see the value in digital platforms and informed the French online bank on how to allocate its ad budget in future campaigns to reach and impact its audience more efficiently.

Words from our client

With Shine getting more mature in the market, reaching SMB audiences and boosting consideration has become strategic to achieve our next milestone. AudienceProject’s cross-media reach and brand lift study helped us understand efficiency and complementarity of our key media channels. Meta emerged as one of the leading/cost-efficient platforms to reach SMBs, successfully moving our brand metrics in the right direction. More globally, this study justifies the increasing role that digital must play in our future brand communication.

Bryan Blanchot Brand Manager, Shine

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