AudienceReport Q3 Update: The latest news on AudienceReport and what’s next

Releases: Highlights from Q2

📌 Pinterest measurement is live

Last month, we launched a new, direct integration with Pinterest, enabling advertisers and agencies to access independent, privacy-friendly audience measurement of Pinterest campaigns directly in AudienceReport.

With this integration, advertisers can measure the reach and audience profile of their Pinterest campaigns across devices – either as standalone campaigns or as part of their broader media mix across social, online video, connected TV, and the open web.

The integration will initially be available to advertisers and agencies in the United Kingdom and Germany, and scale to additional markets in Europe in due course.

Please contact your Customer Success Manager or our support team if you want to access Pinterest measurement.

✨ Better tables for everyday analysis

In Q2, we introduced a series of improvements to the tables across AudienceReport, making it faster and easier to explore, organise, and export your data.

You can now quickly filter results, customise and reorder columns, sort data more efficiently, and export datasets with a single click. These enhancements give you greater flexibility to tailor tables to your workflow and focus on the information that matters most.

Alongside these functional updates, we have refreshed the overall table experience with cleaner layouts, improved spacing, and enhanced readability, helping you navigate large datasets more easily and turn insights into action with less effort.

📊 New report charts for deeper audience insights

In Q2, we also introduced two new report charts in AudienceReport, making it easier to analyse audience composition and campaign frequency across channels and age groups within a single report.

The Impression distribution by age and Frequency by age charts let you compare audience composition and campaign frequency in a single report, giving you a clearer picture of how each channel contributes to your media mix. Previously, this level of analysis often required creating multiple comparison reports.
Bringing these insights directly into the reporting experience reduces manual work and makes it faster to identify audience trends and evaluate campaign performance.

Please note: The Frequency by age chart is available for reports with a start date after 17 June 2026.

Roadmap: What to expect in Q3

🧩 Smarter campaigns

In Q3, we will enhance the campaign entity in AudienceReport, establishing campaigns as the central structure for organising and measuring media.

With this new foundation, you will be able to group all related ads across channels, audiences, and time into a single, persistent campaign, creating a consistent and unified view of performance. This ensures a clear source of truth for your media activities, while still allowing flexible reporting for deeper analysis without changing the underlying campaign setup.

Outlook: Our ambition for the coming year

🚀 Raise the bar: Higher standards, faster delivery

We want to make measurement better, faster, and simpler. By continuously strengthening our methodologies, improving system performance, and refining usability, we are raising the standard for what independent cross-media measurement should be: reliable, transparent, and easy to act on.

🌐 Omnichannel: One view across all media

We want to measure media the way you buy it. By expanding beyond digital into TV and other offline channels, we are building a single, privacy-first measurement solution that delivers a truly holistic view of reach, overlap, and incrementality across your entire media plan.

🔄 Full funnel: From reach to results

We want to connect exposure to outcomes. By fully platformising cross-media reach, brand lift, and sales lift, we will make it faster and easier to understand how your campaigns perform across awareness, consideration, and conversion.

♻️ Full lifecycle: From insights to decisions

We want measurement to guide decisions, not just report results. By using historical benchmarks, reach curves, and synthetic populations, we will help you plan smarter, understand trade-offs, and carry learnings from one campaign into the next.

🤖 Forward with AI: Intelligence built in

We want AI to work as a trusted expert colleague. By embedding explainable, privacy-first AI into our platform, we will reduce friction, surface insights faster, and make advanced measurement accessible to more teams.

Learn more

Want to learn more about the latest news on AudienceReport? Get in touch with us below.