AudienceProject launches new, direct integration with Pinterest

Press release, London, United Kingdom, 18 June, 2026: AudienceProject, a leading provider of independent cross-media measurement, is launching a new, direct integration with the leading visual search and discovery platform Pinterest. It enables advertisers and agencies to access independent and privacy-friendly audience measurement of Pinterest campaigns directly in AudienceProject’s SaaS platform.

With this integration, advertisers in the United Kingdom and Germany can now measure the reach and audience profile of their Pinterest campaigns across devices. This makes Pinterest measurement seamlessly available within AudienceProject’s cross-media measurement platform, enabling advertisers to access consistent, comparable insights across channels.

Advertisers can gain detailed insights into how many people in their target audience they reach on Pinterest and how efficiently they reach them. These insights can be analysed for standalone Pinterest campaigns or in combination with other channels across the open web, social media, online video, and connected TV, helping advertisers better understand Pinterest’s role in their overall media mix.

Antoine Le Nôtre, Director for Ads Measurement in Europe at Pinterest, said:
“Pinterest offers advertisers a positive and intent-driven environment with meaningful reach and measurable scale. Advertisers are increasingly looking for trusted, independent measurement to understand how platforms contribute to overall campaign performance. By integrating directly with AudienceProject, we’re making it easier for advertisers and agencies to access robust reach and audience profile insights for their Pinterest campaigns, helping them plan and optimise with confidence.”

Stefania Fussi, Director of Partnerships at AudienceProject, commented:
“We’re excited to launch this direct integration with Pinterest. Platforms like Pinterest play a vital role in helping brands inspire and engage consumers, and advertisers and agencies increasingly demand independent, cross-media measurement to understand performance across channels. With this integration, we’re making it easier for advertisers to measure Pinterest campaigns and access robust insights into their reach and audience profile directly in our SaaS platform.”

The direct integration with Pinterest will initially be available to advertisers and agencies in the United Kingdom and Germany, and scale to additional markets in Europe in due course.