AudienceProject appoints Antony Mures as Director of Partnerships

Press release, London, UK, 10 September 2025: AudienceProject, a leading provider of audience measurement solutions, has appointed Antony Mures as Director of Partnerships.

Antony will join AudienceProject’s Partnerships team to strengthen and expand its collaborations with the industry’s leading technology companies.

He brings extensive experience in SaaS sales and advertising technology from leadership roles at early-stage creative technology, social ads marketing partners and programmatic advertising effective solutions (now subsidiaries of bigger companies like Quantcast).

“I am delighted to join AudienceProject,” said Antony Mures. “AudienceProject immediately attracted me with its impressive growth as a 15-year-old self-funded company offering a clear solution that drives return on investment. In today’s cluttered and heavily siloed media world, understanding which channels drive the most effective reach in your target audience is invaluable. With direct integrations to the biggest global media platforms and robust panels, AudienceProject is in an enviable position to lead the field.”

With Antony’s appointment, AudienceProject continues to invest in scaling its partnerships to further enhance its comprehensive measurement solution, supporting advertisers, agencies, and publishers in making confident marketing decisions.

“I’m thrilled to welcome Antony to the team,” said Ben Samuel, VP of Partnerships at AudienceProject. “His track record in commercial growth and his unique experience with both ad effectiveness and innovative SaaS solutions will be invaluable as we continue to deepen and expand our partnerships to further enhance our measurement capabilities.”