AudienceProject launches new, direct integration with Disney+

Press release, London, United Kingdom, 21 January 2026: AudienceProject, a leading provider of audience measurement solutions, is launching direct integration with Disney+ that will enable advertisers and agencies to access independent audience measurement of Disney+ campaigns directly in AudienceProject’s SaaS platform.

The new, direct integration provides a robust and easy-to-implement solution, making Disney+ measurement seamlessly available for advertisers and agencies.

These audience measurement capabilities will provide advertisers with a clear understanding of campaign reach and frequency, both for standalone Disney+ campaigns and as part of a broader media mix, helping media buyers optimise their investments and drive greater advertising efficiency across channels.

Lucy Gregory, VP, Audience Measurement & Insight, at The Walt Disney Company EMEA, said: “We know that media buyers are looking for trusted, independent measurement that helps them understand how streaming contributes to overall campaign performance. By integrating directly with AudienceProject, we’re making Disney+ campaigns easy to measure and help advertisers and agencies access more robust measurement so they can make informed decisions on how to plan and optimise their investments across streaming and the wider media landscape.”

Ben Samuel, VP of Partnerships at AudienceProject, commented: “We’re proud to launch this direct integration with Disney+. Disney+ has quickly become a premium, high-impact environment for advertisers, and demand for independent measurement has followed. With this integration, we’re making Disney+ measurement capabilities more robust and easier to activate, so advertisers and agencies can access insights directly in our SaaS platform and make more confident marketing decisions.”

The measurement of Disney+ campaigns through the new, direct integration will be available to advertisers and agencies in the United Kingdom, Germany, France, Italy, and Spain, with more countries to follow.