Introducing the new report builder: Create reports smarter and faster in AudienceReport

At AudienceProject, we want to raise the bar for what cross-media measurement should be: faster, simpler, and easier to act on. By continuously refining usability, we help you spend less time on setup – and more time generating insights that drive better decisions.

That’s why we’re excited to introduce a new report builder in AudienceReport. The redesigned experience removes unnecessary complexity from report creation and makes it easier to set up reports correctly from the start.

With just a few clicks, you can now create reports that meet your needs – without wasted time, manual work, or guesswork.

Smarter and faster report creation

The new report builder simplifies report creation by guiding you through the entire setup in a single, unified flow. All required fields are visible at once, giving you a faster, clearer, and more consistent way to create reports.

By reducing manual effort, the new workflow allows you to focus on what really matters: analysing results and making confident, data-driven decisions.

One configuration page, complete clarity

The most noticeable change is the move from a multi-tab experience to a single, vertically structured configuration page.

All report settings are presented in one place and supported by a live overview panel that validates your inputs in real time. The panel clearly highlights what’s complete and what still needs attention, making the setup process more transparent and helping prevent common configuration errors.

Automated reporting period for smarter setup

Another key feature in the new report builder is the automated reporting period.

When enabled, the reporting period is automatically set based on the selected items:

• The start date uses the earliest item start date (or remains blank if unavailable)
• The end date uses the latest item end date, with a maximum fallback if needed

If an item does not have a platform-provided start date, the system uses the first impression ingestion date, ensuring more accurate reporting periods without manual adjustments.

Raising the bar for usability in AudienceReport

The new report builder is another step in our ambition to raise the bar for cross-media measurement. By simplifying complex workflows and refining usability, we continue to make AudienceReport faster, simpler, and easier to act on.

This launch is not just about a new interface – it’s about removing friction from your daily work so you can get more value from independent cross-media measurement.

Want to learn more?

Explore the new report builder directly in AudienceReport or visit our Help Center to dive deeper into how it works and how to get the most out of it.