AudienceReport Q1 Update: What’s next in AudienceReport

Outlook: Our ambition for the coming year

🚀 Raise the bar: Higher standards, faster delivery

We want to make measurement better, faster, and simpler. By continuously strengthening our methodologies, improving system performance, and refining usability, we are raising the standard for what independent cross-media measurement should be: reliable, transparent, and easy to act on.

🌐 Omnichannel: One view across all media

We want to measure media the way you buy it. By expanding beyond digital into TV and other offline channels, we are building a single, privacy-first measurement solution that delivers a truly holistic view of reach, overlap, and incrementality across your entire media plan.

🔄 Full funnel: From reach to results

We want to connect exposure to outcomes. By fully platformising cross-media reach, brand lift, and sales lift, we will make it faster and easier to understand how your campaigns perform across awareness, consideration, and conversion.

♻️ Full lifecycle: From insights to decisions

We want measurement to guide decisions, not just report results. By using historical benchmarks, reach curves, and synthetic populations, we will help you plan smarter, understand trade-offs, and carry learnings from one campaign into the next.

🤖 Forward with AI: Intelligence built in

We want AI to work as a trusted expert colleague. By embedding explainable, privacy-first AI into our platform, we will reduce friction, surface insights faster, and make advanced measurement accessible to more teams.

Roadmap: What to expect in Q1

📺 Disney+ ads measurement

In Q1, we will launch a new, direct integration with Disney+, enabling advertisers to measure Disney+ ads across all devices with AudienceReport.

This follows our announcement that AudienceProject joined forces with Disney+ to become one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns.

⚙️ The Trade Desk partnership

In Q1, we are entering a new, direct partnership with The Trade Desk, which will eventually make it easier to measure campaigns bought via The Trade Desk in AudienceReport.

With this partnership, we will begin developing a direct integration with The Trade Desk, enabling AudienceReport customers to automatically import and measure campaigns from The Trade Desk, which is expected to be available later this year.

This direct integration will also enable non-AudienceReport customers to add AudienceProject measurement as a service in The Trade Desk Marketplace, allowing them to measure the reach and frequency of their campaigns, including insight into the on-target percentage.

🇵🇱 Expansion to Poland

In Q1, we will expand the market coverage of AudienceReport to support Polish advertisers with independent and comprehensive cross-media measurement.

With this launch, we will enable Polish advertisers to measure campaigns across the open web, social media, online video, and connected TV and gain insight into the total and incremental reach for each channel.

⚡ Smarter and faster report builder

In Q1, we will introduce a new report builder in AudienceReport, designed to make the report setup simpler, faster, and more intuitive.

With just a few clicks, you will be able to create reports that meet your needs – no unnecessary complexity, no wasted time.

The redesigned workflow reduces manual effort and ensures that you can spend more time on analysis and decision-making rather than formatting and setting up.

✨ Better lists for everyday analysis

In Q1, we are improving how you work with lists in AudienceReport, making them more flexible and easier to use.

Starting with item lists, you will be able to customise columns and quickly filter your datasets, and export the data you need, helping you move from insights to action with less effort.

Learn more

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