AudienceProject gears up for expansion with strategic senior appointments in product team

Erlingur Jonsson and Aske Østergaard will work closely with Morten Kruse Søndergaard, who was appointed as AudienceProject’s new Chief Technology and Product Officer (CTPO) last year, to enable the growth of AudienceProject’s business through innovative software development and geo expansion.

For more than 20 years, Erlingur Jonsson has delivered market-leading user experience in companies like Microsoft, Sitecore and, most recently, Adform, where he secured the company a Red Dot Design Award and an iF Design Award. Erlingur Jonsson will be responsible for AudienceProject’s overall UX strategy to drive further innovation and growth.

“I’m thrilled to join AudienceProject, said Erlingur Jonsson. “I believe AudienceProject has a unique value proposition to advertisers at a time when the need for independent and comprehensive cross-media measurement is only increasing. Being able to build on this foundation and help develop an even more valuable platform is really exciting to me.”

Aske Østergård brings a wealth of expertise from key leadership positions across Europe and Asia. He has over 15 years of experience in Marketing Analytics and Insights from companies like Epinion, Annalect and Decision Lab, which he co-founded in 2016. Aske Østergård will be vital in defining and delivering AudienceProject’s product vision and strategy, ensuring that the platform meets the needs of advertisers wanting to optimise their media investments.

“Tectonic shifts are underway in audience measurement, and, in my perspective, AudienceProject holds an unparalleled position in this domain – not only in the Nordics but globally,” said Aske Østergård. “I’m looking very much forward to joining AudienceProject to shape the future of cross-media measurement.”

For over a decade, AudienceProject has provided a SaaS platform enabling advertisers to continuously measure audience reach and frequency across channels. With the addition of Erlingur Jonsson and Aske Østergård to the product team, AudienceProject is prepared to take its platform to the next level and help even more advertisers gain tangible business outcomes from cross-media measurement.

“I’m extremely excited to welcome Erlingur and Aske to the team,” said Morten Kruse Søndergaard. “With their expertise and leadership, I feel confident that we can provide the most inspirational audience measurement platform, empowering even more advertisers to make confident marketing decisions based on cross-media measurement.”