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Egmont helped Nordisk Film build custom segments based on their most valuable audiences, reach them online and prove actual campaign effects

Publisher case

Client

Problem

Nordisk Film knew who their most valuable audiences were and how to communicate to them, but they needed to locate and target them online across Denmark, Sweden and Norway.

Solution

Egmont in Denmark, Sweden and Norway teamed up to deliver a solution for Nordisk film that included interviewing their own users, building targeting segments based on cinema frequency and movie interest and then sharing of these segments for activation in Nordisk Film’s DSP as well as on IO and private deals with Egmont.

Outcome

Egmont was able to demonstrably improve the hit rate in Nordisk Film’s target group and most importantly improve the conversion rate. Using IO and programmatic deals as a means to deliver data targeted impressions on iOS and Safari browsers increased the share of users reached on those platforms.

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