AudienceProject and Netflix expand partnership to advance cross-media measurement

Press release, London, UK, 29 September, 2026: AudienceProject today announces an expanded partnership with Netflix, building on the direct integration launched last year between Netflix and AudienceProject’s cross-media measurement platform.

Netflix will leverage AudienceProject Elevate, AudienceProject’s independent measurement platform built for media owners, to document the value of its inventory at scale. Netflix will also use AudienceProject’s cross-media reports to provide advertisers with detailed insights into reach and frequency across channels, helping them understand how Netflix contributes to total campaign performance compared to other media channels.

AudienceProject’s measurement has already shown the distinct value Netflix brings to advertisers’ media plans. Across the UK, Germany, France, Italy and Spain, Netflix has delivered, on average, 54% unique reach to TV in target audiences, demonstrating its ability to reach audiences that are not reached through TV campaigns.

Robert Singleton, Partnerships Director at AudienceProject, comments: “We are proud to expand our partnership with Netflix and support the continued growth of its advertising business. Netflix is increasingly becoming an important part of advertisers’ media plans, and independent cross-media measurement plays a key role in proving the reach and incremental value it delivers. By combining AudienceProject Elevate with our cross-media reports, we can help Netflix measure campaigns at scale, demonstrate its value to advertisers and ultimately support more confident media investments.”

Measurement of Netflix’s ad-supported plan through AudienceProject is available to advertisers and agencies in the United Kingdom, Germany, France, Italy, Spain and Canada.