AudienceReport Q4 Update: The latest news on AudienceReport and what’s next

Releases: Highlights from Q3

📆 Flexible reporting periods

Your reports can now follow your campaigns, rather than the calendar.

Reports can start and end on any day of the week, removing the previous Monday-to-Sunday restriction and making it easier to align measurement directly with your campaign flight dates.

We’ve also extended the maximum reporting period from 84 to 92 days for reports starting from 6 July 2026. This means quarterly campaigns can now be analysed within a single report, with less need to split activity across multiple reporting periods.

And for shorter campaigns, you can now create reports covering just a few consecutive days, giving you greater flexibility across campaigns of different lengths.

 

📊 More campaign information at a glance

We’ve made it easier to understand and compare your campaigns directly from the Reports page.

New columns now surface key information, including reporting period, channels, target group details, reach, frequency and hitrate, giving you a clearer overview of campaign performance without needing to open each individual report.

We’ve also enhanced the Items page with clearer naming and additional details, including Tracking Since, Start Date, End Date, Video Complete %, and Clicks, making it easier to find the right items and quickly investigate campaign setup or delivery.

Together, these updates make it faster to navigate your data and get to the information that matters.

Alongside these functional updates, we have refreshed the overall table experience with cleaner layouts, improved spacing, and enhanced readability, helping you navigate large datasets more easily and turn insights into action with less effort.

🦘 AudienceReport is coming to Australia

Following the announcement of our collaboration with the Video Futures Collective, we’re preparing to launch AudienceReport in Australia starting in early 2027.

Advertisers and agencies will be able to measure reach, frequency and audience delivery across channels, helping them understand how campaigns perform across the wider media mix.

We’re already speaking with advertisers, agencies and media owners ahead of the launch, and we’re looking forward to bringing AudienceReport to the Australian market.

Want to learn more about AudienceReport in Australia? Get in touch with our team at hello@audienceproject.com.

Roadmap: What to expect in Q4

📌 Pinterest measurement in more markets

In Q4, we will expand our direct integration with Pinterest, making independent and privacy-friendly measurement of Pinterest campaigns available to advertisers in more European markets.

Following the initial launch in the United Kingdom and Germany, you will be able to measure the reach and audience profile of your Pinterest campaigns in France, Italy, Spain, Sweden, Denmark, Norway and Finland, either as standalone campaigns or as part of your broader media mix across social, online video, connected TV and the open web.

🧩 Smarter campaigns

In Q4, we will enhance the campaign entity in AudienceReport, establishing campaigns as the central structure for organising and measuring media.

With this new foundation, you will be able to group all related ads across channels, audiences, and time into a single, persistent campaign, creating a consistent and unified view of performance. This ensures a clear source of truth for your media activities, while still allowing flexible reporting for deeper analysis without changing the underlying campaign setup.

⬇️ Bulk data exports

We’re developing a new bulk report export experience designed to make working with AudienceReport data significantly easier.

Instead of downloading reports individually and manually combining datasets, you’ll be able to select multiple reports and export their data into a single, consistent Excel document.

The new export will bring key campaign metrics together in a more structured and analysis-ready format, making it easier to compare campaigns, work across target groups and use AudienceReport data in your own reporting workflows.

Outlook: Our ambition for the coming year

🚀 Raise the bar: Higher standards, faster delivery

We want to make measurement better, faster, and simpler. By continuously strengthening our methodologies, improving system performance, and refining usability, we are raising the standard for what independent cross-media measurement should be: reliable, transparent, and easy to act on.

🌐 Omnichannel: One view across all media

We want to measure media the way you buy it. By expanding beyond digital into TV and other offline channels, we are building a single, privacy-first measurement solution that delivers a truly holistic view of reach, overlap, and incrementality across your entire media plan.

🔄 Full funnel: From reach to results

We want to connect exposure to outcomes. By fully platformising cross-media reach, brand lift, and sales lift, we will make it faster and easier to understand how your campaigns perform across awareness, consideration, and conversion.

♻️ Full lifecycle: From insights to decisions

We want measurement to guide decisions, not just report results. By using historical benchmarks, reach curves, and synthetic populations, we will help you plan smarter, understand trade-offs, and carry learnings from one campaign into the next.

🤖 Forward with AI: Intelligence built in

We want AI to work as a trusted expert colleague. By embedding explainable, privacy-first AI into our platform, we will reduce friction, surface insights faster, and make advanced measurement accessible to more teams.

Learn more

Want to learn more about the latest news on AudienceReport? Get in touch with us below.