AudienceProject expands partnership with Pinterest to bring independent measurement to more European markets

Press release, London, United Kingdom, 5 October 2026: AudienceProject, a leading provider of independent cross-media measurement, today announces an expanded partnership with visual search and discovery platform Pinterest, building on the direct integration launched earlier this year.

Advertisers and agencies across France, Italy, Spain, Sweden, Denmark, Norway and Finland can now get independent and privacy-friendly audience measurement of their Pinterest campaigns through AudienceProject. This is in addition to the United Kingdom and Germany, where the integration initially launched in June. 

Through AudienceProject’s cross-media measurement platform, advertisers can analyse Pinterest campaigns independently or alongside other channels across the open web, social media, online video, connected TV and linear TV. This provides a consistent and comparable view of campaign performance across channels, helping advertisers understand how effectively they reach their target audiences and the role Pinterest plays within the wider media mix.

Preeti Farooque, Global Director of Measurement at Pinterest, comments:
“Pinterest continues to grow as a leading visual search and discovery platform, helping users move from inspiration to action. For us, giving advertisers access to trusted, independent measurement is increasingly important. Expanding the integration with AudienceProject enables more advertisers to understand Pinterest’s contribution within the broader media mix and make more informed decisions about their campaigns.” 

Stefania Fussi, Director of Partnerships at AudienceProject, comments:
“We are excited to build on our partnership with Pinterest and make independent measurement of Pinterest campaigns available to advertisers across even more European markets. As media consumption becomes increasingly fragmented, advertisers need consistent and comparable measurement to understand how individual platforms contribute to overall campaign performance. By growing our direct integration with Pinterest, we are giving more advertisers the insights they need to measure their reach, evaluate Pinterest alongside other channels and make confident media investment decisions.”