AudienceProject collaborates with Microsoft Advertising

AudienceProject broadens the coverage of its measurement solution to also include audience measurement of ads bought through Microsoft Advertising.

AudienceProject, a leading provider of audience measurement and research solutions, enters a new relationship with Microsoft Advertising, allowing advertisers to get independent and continuous audience measurement of ads bought through Microsoft Advertising platforms in the United Kingdom and Germany.

With the new collaboration, AudienceProject expands on its already comprehensive measurement solution to provide advertisers with audience measurement of programmatic advertising campaigns in Microsoft Advertising from display to digital video to Connected TV, including Netflix ads.

AudienceProject’s measurement will help advertisers gain better insights into the reach and frequency of these programmatic advertising campaigns, including how many people they reach in their target audience and how efficiently they reach them.

Advertisers can get these insights for Microsoft Advertising alone or in combination with other channels, including Facebook, Instagram, YouTube and Amazon. This will provide advertisers with a holistic overview of the total and incremental reach of their campaigns and help them understand how to optimise their media investments to achieve greater advertising efficiencies across channels.

The measurement is enabled through industry-leading, privacy-first data matching between Microsoft Advertising and AudienceProject.

Brian Meritam Larsen, VP Partnerships at AudienceProject, comments: “We are very excited about and proud to be partnering with Microsoft Advertising. We experience a high demand for independent measurement of campaigns bought through Microsoft Advertising – both alone and in combination with other channels. We are very pleased that we can now offer advertisers this, helping them get valuable insights for more efficient budget allocation.”

Jason Gruber, Senior Director of Business Development, Microsoft Advertising, says: “We want to help advertisers reach audiences across screens with premium advertising. We are pleased to be collaborating with AudienceProject, as their audience measurement solution allows advertisers to better understand how effectively their ads are reaching their desired audiences.”

AudienceProject and Microsoft Advertising are currently conducting rigorous testing to ensure that the integration and resulting measurement meet their high standards for independent measurement and will initially roll out the solution to advertisers in the United Kingdom and Germany. More countries (e.g. France) will follow.