AudienceProject launches new cross-media measurement solution in France

AudienceProject expands the market coverage for its new cross-media measurement solution to support French advertisers with independent and continuous audience measurement of campaigns across channels.

Press release, Paris, France, April 2, 2024: AudienceProject, a leading provider of audience measurement and research solutions, launches its new SaaS platform for independent and comprehensive, always-on cross-media measurement in France.

AudienceProject has been pioneering cross-media measurement for more than a decade and has extensive experience from working with a long list of advertisers, agencies and publishers, including Meta, Google, Amazon, Microsoft, GroupM, Dentsu, Publicis Media, IPG Mediabrands, Kia, Boots, Haleon and PepsiCo.

With the launch of its new measurement solution in France, AudienceProject will enable French advertisers to continuously measure the reach and frequency of their campaigns across the open web, social media, online video and connected TV and get insight into the total and incremental reach for each channel.

These insights will give French advertisers a better understanding of how many people they reach in their intended audience across channels, as well as which channels are most effective at reaching them, supporting both planning and optimisation of campaigns.

“We are very excited to launch our new measurement solution in France,” said Thomas Gregers Honoré, CEO of AudienceProject. “France is the world’s sixth-largest advertising market, and consequently, we experience a great demand for independent and comprehensive cross-media measurement in the French market. The increasingly fragmented media landscape challenges advertisers’ ability to determine where ad budgets are spent most efficiently, and we are thrilled that we can now help even more advertisers gain tangible business outcomes from cross-media measurement.”

AudienceProject launched its new cross-media measurement solution in France on April 1 after beta testing it since January 2024 and plans to offer its measurement solution in more European countries later this year.