Introducing AudienceProject Elevate 3.0: Clearer and more actionable campaign measurement for media owners

AudienceProject Elevate gives broadcasters, publishers and platforms a dedicated measurement environment to document campaign performance and audience delivery. AudienceProject Elevate 3.0 builds on this foundation with a redesigned reporting experience that makes measurement clearer, simpler and easier to navigate.

The release introduces a new user interface, scaled benchmarking and AI-powered insights through Audrey.

A clearer reporting experience

AudienceProject Elevate 3.0 introduces a refreshed user interface with clearer visualisations, redesigned reporting widgets and a more consistent experience across campaigns and markets.

The new interface makes it easier to navigate reports and interpret key metrics, including reach, frequency, on-target performance, demographics and TV viewership, helping users understand and communicate insights more clearly.

Audience measurement can involve a lot of data, so our focus has been on making the experience as intuitive as possible. The new interface is designed to reduce complexity and make it easier for users to quickly understand what matters, move between insights and communicate campaign performance clearly.

Put on-target performance into context

An on-target percentage shows how much of a campaign’s measured audience belonged to its intended target audience. However, the percentage alone does not always show whether the result was strong for that particular audience.

Scaled benchmarking adds this context by automatically comparing campaign performance against the CTV benchmark for the target audience in the same country, allowing users to see whether their campaign performed above, in line with or below the benchmark.

Because the benchmark reflects the target audience, it enables fairer comparisons and helps users answer a simple question: Was this a strong result for this audience?

Surface key findings faster with Audrey

AudienceProject Elevate 3.0 also introduces AI-powered insights through Audrey, AudienceProject’s AI assistant.

Audrey analyses the measurement data within a report and presents clear, concise observations about campaign performance. It can summarise results, highlight important trends and surface notable audience delivery patterns.

This reduces the time spent manually reviewing reports and helps users quickly identify the findings that may warrant further attention.

Audrey’s insights are based only on the data within the relevant campaign report and are designed to support, rather than replace, users’ own analysis and decision-making.

Elevate 3.0 is an important step towards making audience measurement not only more accessible, but more actionable. By combining clearer reporting, relevant benchmarks and AI-powered insights, we are helping media owners move faster from data to understanding, and we will continue building on this foundation to make measurement an even stronger part of how they demonstrate value.

Better measurement for stronger advertiser conversations

Together, the new user interface, scaled benchmarking, and Audrey make campaign results easier to navigate, interpret and act on.

For media owners, this means clearer evidence of who they reached, how often they reached them, how accurately they reached the intended audience and how their inventory contributed to campaign performance.

Book a demo

Want to learn more about how AudienceProject Elevate can help you prove the value of your inventory and compete more effectively for advertiser budgets? Get in touch with us below.