AudienceProject appoints Donia Baddou as VP of Partnerships to strengthen global measurement partnerships

Press release, London, UK, 8 September, 2026: AudienceProject, a leading provider of independent cross-media measurement, has appointed Donia Baddou as Vice President of Partnerships, strengthening its leadership team as the company continues to expand its global measurement partnerships across the advertising ecosystem.

Donia will lead the company’s global partnerships strategy and strategic relationships with global platforms and be responsible for developing these partnerships across commercial strategy, product collaboration, measurement and go-to-market.

The appointment reflects the growing strategic importance of partnerships to AudienceProject as advertisers, agencies and media owners increasingly look for independent, comparable and scalable measurement across channels.

Donia brings extensive experience from the adtech and measurement industry. Most recently at Lumen, she built and led the company’s partnerships function, taking responsibility for strategic relationships and partnership revenue, and working across a broad range of global platforms and measurement companies. Her experience includes partnerships involving Amazon, Google, Netflix, Disney, Snap, IAS and DoubleVerify, as well as leading complex, multi-year commercial and product collaborations.

“Independent cross-media measurement increasingly depends on close collaboration across the advertising ecosystem,” said Donia Baddou, Vice President of Partnerships at AudienceProject. “AudienceProject has built a strong position as an independent measurement partner, and I’m excited by the opportunity to work with platforms and other industry partners to develop long-term collaborations that create value for advertisers, agencies and media owners. I’m looking forward to working with the team to build on that foundation and turn the opportunities ahead into meaningful growth.”

In addition to leading AudienceProject’s global partner relationships, Donia will work closely with the company’s Partnership Directors, Product Data Science, Customer Success and commercial teams to strengthen existing partnerships and develop new opportunities across markets.

“Partnerships are becoming increasingly central to how measurement develops,” said Thomas Gregers Honoré, CEO of AudienceProject. “The biggest opportunities in our industry require deep collaboration across data, product, measurement and go-to-market, often involving several markets and stakeholder groups. Donia brings a strong combination of strategic thinking, commercial leadership and hands-on execution, and I’m delighted to welcome her to AudienceProject.”

The appointment forms part of AudienceProject’s continued investment in its global partnership and commercial capabilities as the company strengthen its position as an independent cross-media measurement partner to leading advertisers, agencies and media owners.