The Heineken case: How cross-media measurement drives smarter media investments
Free webinar:
Watch the replay below
About the webinar
About the webinar:
The increasingly fragmented media landscape challenges advertisers’ ability to get an overview of their campaign performance and determine where ad budgets are spent most effectively.
In this webinar, you will learn how Heineken used AudienceProject’s cross-media measurement solution to get a holistic view of total and incremental campaign reach and brand impact, allowing the brewer to identify media mix optimisations for future campaigns.
Join Jasmin Merz, Partnerships Director, Meta at AudienceProject, Siobhan McWeeney, Client Partner, Heineken at Meta, and Jimmy Hughes, Social Media Lead at The HEINEKEN Company, as they present how AudienceProject’s measurement helped Heineken reassess their media investments, enabling the brewer to reach and impact their audiences more effectively.
The webinar is free to attend for anyone interested and will last approximately 30 minutes. The webinar will be relevant for marketers who want to learn how to maximise their reach and impact with actionable audience insights.
Agenda
Opening:
Welcome and introduction to the webinar
AudienceProject’s measurement solution:
An introduction to AudienceProject’s cross-media measurement solution, presented by Jasmin Merz
AudienceProject’s partnership with Meta:
An introduction to how Meta is using AudienceProject to measure the cross-media reach and brand impact of campaigns, presented by Siobhan McWeeney
Heineken’s cross-media success story:
A presentation of how Heineken used AudienceProject’s measurement solution to reassess their media investments to reach and impact their audiences more effectively, presented by Jimmy Hughes
Q&A:
Open floor for questions
Closing:
Wrap-up and final remarks
Speakers
About AudienceProject
About AudienceProject is a leading SaaS company empowering advertisers to make confident marketing decisions and reach their audience more effectively based on independent and comprehensive cross-media measurement. Learn more
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