Introducing co-viewing on CTV: Get more accurate measurement for better campaign analysis in AudienceReport

At AudienceProject, we want to empower you to make confident marketing decisions and reach your audience more effectively with an easy-to-use platform for cross-media measurement.

That’s why we are excited to introduce co-viewing on CTV in AudienceReport, allowing you to better analyse your campaigns’ performance and allocate ad budgets more efficiently across channels and devices to maximise your reach.

Why co-viewing matters

CTV is an increasingly popular advertising channel offering large-screen, high-impact ad placements in premium content environments.

As CTV is often viewed by multiple people, traditional single-viewer metrics become less reflective of actual campaign reach.

With the introduction of co-viewing on CTV, AudienceReport now enables you even better to understand how many people are watching your ads on connected TV devices.

More accurate measurement

By getting insights into how many people are watching your ads on connected TV devices, you will now be able to understand the true reach of your campaigns.

At the same time, you will have a better basis for comparing CTV campaigns with campaigns running on other channels.

Better campaign analysis

The more accurate measurement allows you to better analyse your campaigns’ performance, including which channels are most effective at reaching your audience.

This allows you to allocate your ad budgets more efficiently across channels and devices to maximise the reach in your audience.

Get started

Want to understand the true reach of your campaigns?

Learn more about co-viewing on CTV in our Help Center and get started by filling out the form below