AudienceReport Q3 Update: The latest news on AudienceReport and what’s next

Outlook: Our ambition for the coming year

🌍 More markets for scalable business growth

We want to measure the markets you operate in. By continuing our expansion across Europe and globally, we will meet your growing demand for independent and comprehensive, always-on cross-media measurement supporting growth in all your markets.

📱 Broader channel coverage for a more comprehensive overview

We want to measure the channels you use. By expanding our existing partnerships with Amazon, Disney, Google, Meta, Microsoft and Netflix and entering new ones, we will support more channels to provide an even more comprehensive overview of your campaign performance.

💡 More actionable insights for greater business value

We want to make it easy to take action on your insights. By introducing more data-driven recommendations that go beyond informing but inspire actions, we will make it even easier to optimise your campaign strategies and budgets.

Releases: Highlights from Q3

📺 Netflix measurement

Yesterday, we launched a new, direct integration with Netflix, giving you access to independent audience measurement of Netflix campaigns in AudienceReport.

With this integration, we are expanding on our already comprehensive measurement solution to provide you with insights into the reach and frequency of your Netflix campaigns.

These insights can be accessed for Netflix campaigns alone or in combination with other channels across the open web, social media, online video, connected TV, and linear TV, helping you better understand how to optimise your media investments.

🇫🇷 Médiamétrie partnership

In September, we announced that Mediametrie has chosen AudienceProject to accelerate the development of its Cross-Media Video advertising measurement solution.

By combining Médiamétrie’s proprietary data and methodological expertise with AudienceProject’s technology, we are setting a new benchmark for independent and comprehensive cross-media measurement in France.

Launching in Q1 2026, the solution will provide deduplicated insights on campaign reach and frequency across linear TV, connected TV, online video and social media for a unified campaign view that enables more confident marketing decisions.

🇨🇦 Expansion to Canada

In July, we announced a new partnership with NLogic, Canada’s leading provider of audience and advertising data solutions and the commercial subsidiary of Numeris, to expand the market coverage of AudienceReport beyond Europe and support Canadian advertisers with independent and comprehensive cross-media measurement.

With this partnership, Canadian advertisers will be able to measure campaigns across the open web, social media, online video, connected TV, and linear TV and gain insight into the total and incremental reach for each channel.

🇲🇽 Expansion to Mexico

Last week, we announced the launch of AudienceReport in Mexico.

With this launch, AudienceProject now also supports Mexican advertisers with independent and comprehensive cross-media measurement.

Mexican advertisers will be able to measure campaigns across the open web, social media, online video, connected TV, and linear TV and gain insight into the total and incremental reach for each channel.

🔒 Single Sign-On

In August, we introduced Single Sign-On, giving you a more seamless and secure access to the AudienceProject platform.

With Single Sign-On, you will have more convenience, higher security, and better admin control.

Now, you can log in with just one set of credential, reducing the risk associated with managing and storing numerous passwords, and give IT admins enhanced control over user access.

👋 Easier support access in the platform

Last week, we enhanced support access in AudienceReport to make getting help more seamless.

The support feature has now been moved to the top-right corner, giving you quicker access to help when you need it without interfering with your work.

Roadmap: What to expect in Q4

📊 Benchmarking

In Q4, we will introduce benchmarking in AudienceReport, making it easier to evaluate your campaign performance.

With this feature, you will be able to compare results against your previous campaigns, spot patterns, and identify opportunities for optimisation.

With benchmarking, we turn every campaign into a learning opportunity, giving you a clear reference point for continuous improvement and smarter decisions.

⚙️ The Trade Desk partnership

In Q4, we will launch a new, direct partnership with The Trade Desk, enabling advertisers to more easily measure campaigns bought via The Trade Desk in AudienceReport.

This means that AudienceReport customers will soon be able to add The Trade Desk as a direct integration to automatically import and measure campaigns from The Trade Desk.

Additionally, we will soon allow non-AudienceReport customers to add AudienceProject measurement as a service in The Trade Desk Marketplace to measure the reach and frequency of their campaigns, including insight into on-target percentage.

🇵🇱 Expansion to Poland

In Q4, we will expand the market coverage of AudienceReport to support Polish advertisers with independent and comprehensive cross-media measurement.

With this launch, we will enable Polish advertisers to measure campaigns across the open web, social media, online video, and connected TV and gain insight into the total and incremental reach for each channel.

▶️ Expansion of Amazon Ads measurement

In Q4, we will expand the availability of Amazon Ads measurement in AudienceReport to Sweden.

With this expansion, advertisers in Sweden will also be able to measure Amazon Ads campaigns, including Prime Video and Twitch, with AudienceReport.

⚡ Smarter and faster report builder

In Q4, we will introduce a new report builder in AudienceReport, designed to make the report setup simpler, faster, and more intuitive.

With just a few clicks, you will be able to create reports that meet your needs – no unnecessary complexity, no wasted time.

The redesigned workflow reduces manual effort and ensures that you can spend more time on analysis and decision-making rather than formatting and setting up.

Learn more

Want to learn more about the latest news on AudienceReport? Get in touch with us below.