AudienceReport Q2 Update: The latest news on AudienceReport and what’s next

Outlook: Our ambition for the coming year

🌍 More markets for scalable business growth

We want to measure the markets you operate in. By continuing our expansion across Europe and globally, we will meet your growing demand for independent and comprehensive, always-on cross-media measurement supporting growth in all your markets.

📱 Broader channel coverage for a more comprehensive overview

We want to measure the channels you use. By expanding our existing partnerships with Amazon, Disney, Google, Meta and Microsoft and entering new ones, we will support more channels to provide an even more comprehensive overview of your campaign performance.

💡 More actionable insights for greater business value

We want to make it easy to take action on your insights. By introducing more data-driven recommendations that go beyond informing but inspire actions, we will make it even easier to optimise your campaign strategies and budgets.

Releases: Highlights from Q2

🎛️ New home dashboard

In Q2, we launched Home – a new centralised dashboard for enhanced campaign management and monitoring.

The Home serves as the new entry point for all users in AudienceReport and is designed to set you up for success when measuring your campaigns.

By centralising an overview of your campaigns, the health status of your integrations, notifications on your recent activities and alerts, and access to support from your AI copilot in a single, user-friendly dashboard, we empower you to manage and monitor your campaigns more efficiently than ever.

👁️ Expansion of co-viewing on CTV

In Q2, we expanded co-viewing on CTV in AudienceReport to Germany, Norway and Finland, meaning it is now available across all markets.

Starting 1 July, co-viewing on CTV will be generally available in AudienceReport, meaning all CTV campaigns will now include insights on co-viewed impressions, providing advertisers with more accurate measurements for better campaign analysis.

▶️ Expansion of improved YouTube measurement

In Q2, we expanded the availability of our new integration with Google’s Ads Data Hub for Measurement Partners to Germany, France, Italy, Sweden, Denmark, Norway and Finland.

With this expansion, we now provide even more advertisers with more accurate and holistic measurement of YouTube campaigns in AudienceReport.

The new integration enables cross-media reach measurement of YouTube campaigns across all devices, including CTV, with co-viewing and supports the MRC standard for video ad viewability, providing a better basis for comparing YouTube with traditional TV.

Furthermore, the new integration enables publishers to measure Cross-sell with YouTube and YouTube Programmatic Guaranteed through Google Ad Manager, which is also supported through the new integration.

📊 Automated setup of Amazon cross-media reach studies

In Q2, we launched automated setup of Amazon cross-media reach studies in the United Kingdom, Germany, France and Italy.

This allows advertisers to automatically book cross-media reach studies for campaigns in the Amazon DSP to measure the total and incremental reach of Amazon streaming TV, including Prime Video, other digital channels and linear TV.

Please contact your Customer Success Manager or our support team if you want to book a cross-media reach study in the Amazon DSP.

Roadmap: What to expect in Q3

🇨🇦🇲🇽 Expansion to Canada and Mexico

In Q3, we will expand the market coverage of AudienceReport beyond Europe to support Canadian and Mexican advertisers with independent and comprehensive cross-media measurement.

With this launch, we will enable Canadian and Mexican advertisers to measure campaigns across the open web, social media, online video, connected TV and linear TV (Canada only) and gain insight into the total and incremental reach for each channel.

🔒 Single Sign-On

In Q3, we will introduce Single Sign-On to streamline your access to AudienceReport while enhancing security for your campaign measurement.

With Single Sign-On, you’ll benefit from seamless login access to our platform without the hassle of managing multiple credentials while also strengthening security by minimising the risks associated with weak or reused passwords.

Learn more

Want to learn more about the latest news on AudienceReport? Get in touch with us below.