AudienceReport Q4 Update: The latest news on AudienceReport and what’s next

Outlook: Our ambition for the coming year

🌍 More markets for scalable business growth

We want to measure the markets you operate in. By continuing our expansion across Europe and globally, we will meet your growing demand for independent and comprehensive, always-on cross-media measurement supporting growth in all your markets.

📱 Broader channel coverage for a more comprehensive overview

We want to measure the channels you use. By expanding our existing partnerships with Amazon, Disney, Google, Meta and Microsoft and entering new ones, we will support more channels to provide an even more comprehensive overview of your campaign performance.

💡 More actionable insights for greater business value

We want to make it easy to take action on your insights. By introducing more data-driven recommendations that go beyond informing but inspire actions, we will make it even easier to optimise your campaign strategies and budgets.

Releases: Highlights from Q4

📺 Disney+ ads measurement

In November, AudienceProject joined forces with Disney+ to become one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns.

This means that you can now measure the reach & frequency and brand impact of Disney+ ad campaigns – ​either on their own or in combination with other media channels across the open web, social media, online video, streaming, and linear TV.

🎛️ New home dashboard

Last month, we launched Home, a new centralised dashboard for enhanced campaign management and monitoring, which is now in early access.

The new centralised dashboard consolidates key features, enabling you to see the status of your campaigns, troubleshoot integrations, resolve issues, and get instant support, making the daily tasks of Ad Ops professionals smoother and more effective.

Please contact your Customer Success Manager or our support team if you want early access to Home.

🌍 More channels supported in Spain

In Q4, we expanded our channel coverage in Spain to include measurements of campaigns across open web, social media, online video, and connected TV.

This will allow Spanish advertisers to get an even more comprehensive overview of their campaign performance, supporting both campaign planning and optimisation.

Roadmap: What to expect in Q1

📺 Netflix ads measurement

In Q1, we will launch a new integration to Netflix, enabling advertisers to measure Netflix ads across all devices with AudienceReport.

Throughout the year, we have conducted rigorous testing to ensure that the integration and resulting measurement meet our standards, and in Q1, we will initially make the integration available to advertisers in the United Kingdom and Germany, with more markets to follow.

👁️ Co-viewing on CTV

In Q1, we will launch co-viewing on CTV impressions across all channels in AudienceReport to provide you with even more accurate measurements of your campaigns.

This will help you understand the true reach of your campaigns, allowing you to allocate ad budgets more efficiently across channels and devices.

🇨🇦🇲🇽 Expansion to Canada and Mexico

In Q1, we will expand the market coverage of AudienceReport beyond Europe to support Canadian and Mexican advertisers with independent and comprehensive cross-media measurement.

The launch of AudienceReport in Canada and Mexico will initially cover measurements of Amazon Ads, with more channels to follow.

▶️ Expansion of improved YouTube measurement

In Q1, we will expand the availability of our new integration with Google’s Ads Data Hub for Measurement Partners to more countries.

With this expansion, we will provide even more advertisers with more accurate and holistic measurement of YouTube campaigns in AudienceReport.

🔒 Single Sign-On

In Q1, we will introduce Single Sign-On to streamline your access to AudienceReport while enhancing security for your campaign measurement.

With Single Sign-On, you’ll benefit from seamless login access to our platform without the hassle of managing multiple credentials while also strengthening security by minimising the risks associated with weak or reused passwords.

Learn more

Want to learn more about the latest news on AudienceReport? Get in touch with us below.