DOUGLAS announces AudienceProject as its official audience measurement partner in DACH

Press release, Düsseldorf, 28 October 2025: DOUGLAS, Europe’s number one omnichannel premium beauty retailer, has entered a strategic partnership with AudienceProject, a leading provider of audience measurement solutions, to enhance its media strategy with independent and comprehensive cross-media measurement.

The partnership enables the company to make smarter media investments in Germany, Austria and Switzerland by gaining a holistic and unified view of its campaigns’ performance across the open web, social media, online video, CTV and linear TV.

With access to AudienceProject’s SaaS platform, AudienceReport, DOUGLAS can now measure the total and incremental reach across channels and learn how each channel contributes to campaign performance. Through direct integrations with key advertising platforms, AudienceReport will provide DOUGLAS with continuous audience insights that support both planning and in-flight optimisation.

Charlotte Rizza, Head of Media, PR & Events at DOUGLAS DACH, comments: “We’re excited to partner with AudienceProject as we place great emphasis on the transparency and effectiveness in our media strategy. With AudienceReport, we can compare ad performance across channels and gain actionable insights on how to maximise the reach in our target audiences. This helps us ensure that every advertising euro is spent in the most efficient and impactful way.”

Myriam Zandvakili, Sales Director, DACH at AudienceProject, adds: “We’re proud to support DOUGLAS in putting audience measurement at the heart of its business. This partnership reflects DOUGLAS’ commitment to data-driven decision-making and will empower their teams to optimise media investments across the board.”