NLogic partners with AudienceProject to launch independent cross-platform campaign measurement in Canada

Press release, Toronto, Canada, July 23, 2025: In a significant move toward establishing greater transparency, accountability, and rigour in media measurement, NLogic, a leading provider of audience and advertising data solutions and subsidiary of Numeris, today announced a partnership with global measurement leader, AudienceProject. This partnership will enable the introduction of a new cross-platform measurement solution—a pivotal step aimed at setting new standards for audience insights in Canada and beyond. Powered by global leader AudienceProject, this solution marks a significant step in modernising Canada’s media measurement landscape.

This initiative will enable agencies and advertisers to measure deduplicated campaign reach and frequency across digital media ecosystems.

“We’re thrilled to launch this partnership to help our clients better understand the unique audiences reached across streaming ecosystems—something our buy-side clients have been asking for,” said Sue Haas, President & COO of NLogic. “This is not just a new tool—it’s a strategic move toward eliminating data and measurement silos. We’ve worked closely with stakeholders to ensure the solution reflects their priorities—clarity, trust, and collaboration—with a foundation we can continue to build on.”

The solution is built on AudienceReport, developed by AudienceProject, active in multiple European countries, and integrates seamlessly with NLogic tools like Video Planner. Together, they help advertisers assess digital campaign performance and make better-informed planning and optimisation decisions.

“We are incredibly excited to partner with NLogic,” said Thomas Honoré, CEO of AudienceProject. “This collaboration gives Canadian advertisers and agencies a complete view of digital campaign performance across all channels, helping them optimise campaigns for maximum impact.”

The future includes the objective of integrating linear TV data as part of the evolution toward full cross-platform video measurement. This aligns with the upcoming launch of National Video Audience Measurement (VAM) from Numeris, which aims to provide consistent and unified content measurement across digital and traditional channels.

“We’re encouraged by the proven value of this cross-media measurement solution for the Canadian market,” said Alicia Olson-Keating, President and CEO of Numeris and NLogic. “Exploring full video integration is a natural next step that builds on the insights already being delivered and supports our long-term strategy for holistic audience analysis.”

Andrea Hunt, President & CEO of the Association of Canadian Advertisers (ACA), emphasised the strategic significance for marketers: “As the ACA has been leading and advocating for cross-media measurement adoption in Canada, this launch reflects meaningful progress toward our member’s goal of a more transparent, accountable, and representative measurement ecosystem. It’s a meaningful step forward for the Canadian advertising industry, helping adapt global measurement capabilities to our local market. We’re proud to work with our members and NLogic/Numeris on this continued journey to support smarter, more objective, data-driven decisions.”

This milestone marks the first in a series of initiatives led by NLogic to deliver deeper, more rigorous insights into Canadian consumer viewing habits—supporting advertiser effectiveness, agency planning precision, media partner accountability, and ultimately, a better media experience for consumers.