AudienceProject appoints former IPG Mediabrands executive Nicklas Jakobsen as Solutions Director Nordics

Press release, Stockholm, Sweden, 25 August 2026: Following last week’s appointment of Linnea Johansson as Managing Director, Nordics, AudienceProject, a leading provider of independent cross-media measurement, has appointed former IPG Mediabrands AV Director Nicklas Jakobsen as Solutions Director, Nordics.

The appointment further strengthens AudienceProject’s Nordic organisation as the company seeks to convert strong commercial momentum and growing demand for independent cross-media measurement into sustained growth across the region.

In his new role, Nicklas will work closely with customers and AudienceProject’s product and commercial teams across the Nordics. He will help ensure the company’s platform continues to address the evolving needs of advertisers, agencies and media owners while bringing customer and market insights directly into product development.

Nicklas joins AudienceProject from IPG Mediabrands, where he most recently served as AV Director for the Nordics. He brings more than 10 years of experience spanning media strategy, audience measurement, ad tech and campaign execution across Nordic and European markets.

Throughout his career, Nicklas has advised leading global and local advertisers, including LEGO, Carlsberg, ICA, Reckitt and Amazon Prime, helping them navigate a fragmented media landscape and make better investment decisions across linear TV, streaming, online video, social media and other digital channels.

“Advertisers are under growing pressure to understand how campaigns perform across a fragmented media landscape,” said Nicklas Jakobsen, Solutions Director, Nordics at AudienceProject. “Having used AudienceProject’s measurement platform from the agency side, I have seen firsthand how independent cross-media measurement can solve real planning challenges and support better investment decisions. I am excited to help more advertisers, agencies and media owners unlock that value while contributing to the continued development of the platform.”

The appointment comes as demand for independent cross-media measurement continues to grow across the Nordics, with advertisers, agencies and media owners increasingly seeking a unified view of audiences across channels to improve planning, optimise campaigns and make more confident investment decisions.

“I’m delighted to welcome Nicklas to AudienceProject,” said Linnea Johansson, Managing Director, Nordics at AudienceProject. “He brings a valuable combination of agency leadership, measurement expertise and hands-on experience using AudienceProject’s data. That perspective will help us ensure our solutions remain closely aligned with the practical challenges facing advertisers, agencies and media owners.”

“We are seeing strong momentum across the Nordic market as the industry looks for more independent and transparent ways to understand cross-media performance. Nicklas’ appointment strengthens our ability to support customers, bring market insights into our product development and build on our growth across the region,” Linnea continued.