AudienceProject appoints Jasmin Merz as Director of Partnerships

Jasmin Merz will join AudienceProject’s Partnership team to develop and expand its partnerships with the industry’s leading technology companies.

Jasmin Merz brings over 15 years of experience from the advertising industry and a proven track record of driving value from previous roles at Optimizely, Adjust and, most recently, Meta, where she was responsible for strategic partnerships.

“I’m thrilled to be joining AudienceProject,” said Jasmin Merz. “I’m passionate about driving innovation and helping advertisers achieve their goals, and I’m eager to contribute to the expansion of our partnerships, empowering advertisers to make confident marketing decisions.”

With the appointment of Jasmin Merz, AudienceProject is gearing up to accelerate the development and expansion of its existing partnerships and the establishment of new partnerships to further build on its comprehensive measurement solution.

“I’m delighted to welcome Jasmin to the team,” said Brian Meritam Larsen, VP of Partnerships at AudienceProject. “This appointment marks the next chapter in our growth journey, and with her extensive experience in managing key accounts and building strategic partnerships, I’m confident she will be a great asset to AudienceProject.”