AudienceProject appoints Linnea Johansson as Managing Director Nordics to accelerate Nordic growth

Press release, Stockholm, Sweden, 18 August 2026: AudienceProject, a leading provider of independent cross-media measurement, has appointed Linnea Johansson as Managing Director, Nordics. The appointment marks the next phase of AudienceProject’s growth across one of its core markets and comes one year after Linnea joined the company as Managing Director, Sweden.

The appointment follows a period of strong commercial momentum, with AudienceProject expanding its footprint among leading Nordic advertisers, agencies and media owners while continuing to invest in its AI-powered cross-media measurement platform. More than 500 brands across the Nordics now use the platform to measure and optimise cross-media advertising campaigns.

In her new role, Linnea will lead AudienceProject’s Nordic business, building on the company’s strong momentum and leadership in cross-media measurement to accelerate growth, expand market penetration and further strengthen customer satisfaction across the region.

Linnea brings extensive experience in the digital media, advertising, and technology industries, having previously held senior roles at TikTok, LinkedIn, Schibsted, and Google. Across these companies, she built a strong track record in developing strategic partnerships, scaling digital businesses and translating customer insights into measurable commercial impact.

Since joining AudienceProject, Linnea has demonstrated a high level of strategic clarity, a deep understanding of customer needs and a strong ability to turn insight into execution. Her combination of commercial leadership, platform expertise and knowledge of the Nordic media landscape positions her strongly to lead the regional business into its next phase.

“Over the past year, I have seen first-hand both the strength of AudienceProject’s position in the Nordics and the significant potential ahead of us,” said Linnea Johansson, Managing Director, Nordics at AudienceProject. “In an increasingly fragmented media landscape, independent cross-media measurement is essential to helping buyers and sellers understand audiences, make better investment decisions, and improve outcomes. I am excited to take on this broader role, build on the strong foundation already in place and work with our teams and customers to accelerate growth across the region.”

As part of the leadership transition, Niels Skovmand will step down from his role as Commercial Director, Nordics, after four years with AudienceProject. During his tenure, Niels has played an important role in strengthening the company’s Nordic foundation and deepening key customer relationships.

“We are very grateful to Niels for his leadership and contribution over the past four years,” said Thomas Honoré, CEO at AudienceProject. “He has played an important role in strengthening our Nordic business, building valuable customer relationships and creating a strong platform for future growth.”

“At the same time, I am delighted that Linnea will now lead our Nordic business,” Thomas continued. “Her experience from Schibsted, Google and TikTok, together with the strategic clarity, customer focus and ability to execute that she has demonstrated since joining AudienceProject, makes her exceptionally well placed to lead our next phase of growth. I look forward to seeing her build on our momentum and further strengthen our position in cross-media measurement across the region.”