AudienceProject expands into Spain: Independent audience measurement now available to Spanish advertisers

Press release, Madrid, Spain, 2 October 2024: AudienceProject, a leading provider of audience measurement and research solutions, launches its SaaS platform for independent and comprehensive, always-on cross-media measurement in Spain.

AudienceProject has been pioneering cross-media measurement for more than a decade and has extensive experience working with a wide range of advertisers, agencies, and publishers, including Meta, Google, Amazon, Microsoft, GroupM, Dentsu, Publicis Media, IPG Mediabrands, Kia, Boots, Haleon, and PepsiCo.

“We are very excited to launch our measurement solution in Spain,” said Thomas Gregers Honoré, CEO of AudienceProject. “Spain is one of the top five advertising markets in Europe, along with the UK, Germany, France and Italy. Consequently, we experience a great demand for independent and comprehensive cross-media measurement in the Spanish market, allowing advertisers to better determine where ad budgets are spent most efficiently. We are thrilled that we can now meet this demand and help more advertisers gain tangible business outcomes from cross-media measurement.”

With the launch of its measurement solution in Spain, AudienceProject will enable Spanish advertisers to continuously measure the reach and frequency of their campaigns across the open web, social media, online video, and connected TV and gain insight into the total and incremental reach for each channel.

These insights will give Spanish advertisers a better understanding of how many people they reach in their intended audience across channels and which channels are most effective at reaching them, supporting both campaign planning and optimisation.