AudienceProject launches new, direct integration with Netflix

Press release, London, UK, 1 October 2025: Today, AudienceProject is launching a new, direct integration with Netflix, enabling advertisers in the UK, Germany, France, Italy and Spain to measure Netflix campaigns across all devices in its cross-media measurement platform, AudienceReport.

With the new integration, AudienceProject expands on its already comprehensive measurement solution to provide advertisers with independent audience measurement of Netflix campaigns.

Advertisers can now gain insights into the reach and frequency of their Netflix campaigns, including how many people they reach in their target audience and how efficiently they reach them. These insights can be accessed for Netflix campaigns alone or in combination with other channels across the open web, social media, online video, connected TV, and linear TV.

This gives advertisers an even more comprehensive overview of their campaign performance, helping them better understand how to optimise media investments to achieve greater advertising efficiencies across channels.

Robert Singleton, Partnerships Director at AudienceProject, comments: “We are thrilled to launch this new integration with Netflix. Streaming services play an increasingly central role in people’s media consumption, and advertisers are eager to understand the reach and impact of their campaigns on these platforms. By also providing independent audience measurement of Netflix campaigns, we build on our mission to help advertisers make confident marketing decisions and reach audiences more effectively.”