Business Advertising GmbH evolves strategic partnership with AudienceProject to advance targeting capabilities

Press release, Düsseldorf, Germany, 23 March 2026: Business Advertising GmbH, Germany’s leading independent online sales house for B2B and financial media, has evolved its strategic partnership with AudienceProject, a leading provider of audience targeting and measurement solutions, to further strengthen and expand its targeting capabilities.

Business Advertising GmbH has traditionally focused on contextual targeting, placing ads on websites aligned with topics and themes relevant to B2B segments. With the evolved partnership, the online sales house complements this contextual foundation with AudienceProject’s audience targeting solution, enabling high-precision audience segmentation across its premium B2B and financial media portfolio.

Through the partnership, Business Advertising GmbH leverages AudienceProject’s targeting solution to provide advertisers with precise socio-demographic audience segments, including age, gender, income, employment status, education level, household size, and presence of children in the household. In addition, the solution enables the creation and activation of custom B2B-relevant audience segments based on job titles, industries, level of authority, attitudes to sustainability, etc.

As a result, Business Advertising GmbH can meet growing advertiser demand for precise targeting within highly specific audiences that are directly relevant to their products and services. The enhanced offering not only supports improved campaign performance but also unlocks new commercial opportunities.

“The evolution of our partnership with AudienceProject marks an important step in strengthening our position as Germany’s leading independent online sales house for B2B and financial media,” says Gerd Bielenberg, Marketing Director at Business Advertising GmbH. “By combining our contextual targeting with AudienceProject’s audience targeting, we can offer advertisers highly precise targeting in very specific audiences. This enables us to generate additional value for both new and existing customers and to further professionalise B2B audience targeting in the German market.”

Oliver Hülse, Managing Director DACH at AudienceProject, adds: “We are proud to evolve our partnership with Business Advertising GmbH and support them in advancing their targeting capabilities. By combining strong contextual environments with survey-based audience data and advanced segmentation technology, Business Advertising GmbH can offer advertisers a highly precise way to reach relevant B2B audiences. This partnership underlines the growing importance of independent, data-driven and privacy-compliant targeting solutions in the German market.”

Through the enhanced partnership, Business Advertising GmbH is already seeing increased demand from new customers attracted by the ability to activate highly tailored B2B audiences. At the same time, the sales house is unlocking additional revenue streams from existing clients who choose to layer audience targeting onto their campaigns. The ability to command premium CPMs for enriched, high-quality audience segments reflects the growing demand for accountable and data-driven B2B advertising solutions.