Experienced industry leader joins AudienceProject: Juha Ourila appointed Managing Director Finland

Press release, Helsinki, Finland, 19 February 2025: AudienceProject, a leading provider of digital audience measurement solutions, has appointed Juha Ourila as Managing Director for Finland.

Juha Ourila will work closely with AudienceProject’s leadership team, customers and partners to expand its impact in Finland and drive its growth in the country.

Juha Ourila brings over 25 years of experience in the advertising industry, including leadership roles at Digita, ComScore and Bauer Media. With a proven track record of success and expertise in analytics across radio, television and digital media, Juha Ourila will be pivotal for AudienceProject’s growth in Finland.

“I’m thrilled to be joining AudienceProject,” said Juha. “I’m passionate about helping advertisers, agencies, and publishers achieve their goals through audience insights. AudienceProject provides a highly innovative and customer-centric platform, and I look forward to collaborating with the team of highly skilled professionals to help our clients and partners get maximum value from their advertising spending and inventory.”

AudienceProject has offered its audience measurement solutions in the Finnish market since 2012 and is among other things the official measurement partner for Media Metrics Finland. With this appointment, AudienceProject underscores its commitment to supporting the Finnish market with independent and comprehensive cross-media measurement.

“I’m delighted to welcome Juha to the team,” said Niels Skovmand, Commercial Director, Nordics at AudienceProject. “This appointment marks a significant step forward in our growth journey, and with his extensive expertise and leadership, I’m confident he will play a key role in reinforcing our mission of empowering clients to make confident marketing decisions based on cross-media measurement.”