Experienced industry leader joins AudienceProject: Martin Radford appointed as Solutions Director UK

In this role, Martin Radford will work closely with AudienceProject’s UK team to accelerate the growth of its business in the UK and emerging markets by supporting the company’s product development and sales processes.

Martin Radford brings over 30 years of experience in the advertising industry, including media agency Zenith and, most recently, media investment analysis company Ebiquity, where he was the Director of Research & Insight.

“I’m thrilled to be joining AudienceProject,” said Martin. “During my time at Ebiquity, I have already had the pleasure of working with AudienceProject on multiple successful projects, especially Mind The Gap, which had AudienceProject data at its core as well as individual client projects.”

Martin continues: “AudienceProject stands at the forefront of innovation in making advertising more effective, and I’m eager to contribute to our mission of empowering advertisers to make confident marketing decisions and reach audiences more effectively with independent and comprehensive cross-media measurement.”

With his extensive industry knowledge, Martin Radford’s appointment will enhance the development of AudienceProject’s cross-media measurement solution and its pre- and post-sales processes.

“I’m delighted to welcome Martin to the team,” said Paul Barnard, Managing Director UK at AudienceProject. “With his deep understanding of the advertising and media landscape, along with a proven track record of delivering results, I’m confident he will be a great asset to AudienceProject in our continued journey to help even more advertisers gain tangible business outcomes from cross-media measurement.”