Experienced product leader joins AudienceProject: Rahil Shaikh appointed Senior Product Manager

Press release, Copenhagen, Denmark, 1 July 2025: AudienceProject, a leading provider of audience measurement solutions, strengthens its product leadership with the appointment of Rahil Shaikh as Senior Product Manager.

Rahil joins the growing product organisation to help shape the development of AudienceProject’s SaaS platform as the company accelerates its expansion across markets and media channels.

With more than 12 years of experience in the AdTech industry at companies including PubMatic, Zedo, Lemma, and most recently Quantcast, Rahil has built omnichannel products serving both media buyers and sellers, which span audience discovery, targeting and measurement, brand safety, and supply path optimisation.

His appointment underscores AudienceProject’s ambition to set the standard for independent and comprehensive cross-media measurement, empowering advertisers and publishers to get the most value from their media investments and inventory.

“What excites me about AudienceProject is its bold mission to redefine audience measurement across the open web, social media, online video, connected TV and linear TV,” said Rahil Shaikh. “As media consumption becomes increasingly fragmented, building a unified view of audiences across these channels is more important than ever, and I’m incredibly excited to contribute to that vision.”

Rahil’s appointment follows a series of recent leadership hires in AudienceProject’s product division, including VP of User Experience Erlingur Jonsson and VP of Product Management Aske Østergård.

“Rahil brings deep product expertise and a sharp understanding of the evolving needs of both media buyers and sellers,” said Morten Kruse Søndergaard, Chief Technology and Product Officer at AudienceProject. “His perspective will be invaluable as we continue building the most inspirational audience measurement platform, helping advertisers maximise the reach and impact of their campaigns while enabling publishers to secure greater share of ad budgets.”