Experienced SaaS business leader joins AudienceProject: Émilie Carcassonne appointed Managing Director France

Press release, Paris, France, 13 November 2024: AudienceProject, a leading provider of digital audience measurement solutions, has appointed Émilie Carcassonne as Managing Director for France.

Starting in January, Émilie Carcassonne will work closely with AudienceProject’s leadership team, customers and partners to expand its impact in France and drive its growth in the country.

Émilie Carcassonne brings over 20 years of experience in the advertising industry, including leadership roles at Awin, Nielsen, and, most recently, Salesforce. With a proven track record of success and expertise in SaaS, advertising, big data, and enterprise sales, Émilie Carcassonne will be pivotal in advancing AudienceProject’s innovation and growth in France.

“I’m very excited to be joining AudienceProject,” said Émilie. “I’m passionate about helping companies transform their business through technology and data, and I’m eager to advance this mission with AudienceProject. AudienceProject provides a highly innovative platform that generates tangible business outcomes for both media buyers and sellers, and I look forward to supporting our clients and partners in getting maximum value from their advertising spending and inventory with our leading SaaS platform.”

This appointment follows AudienceProject’s recent launch of its cross-media measurement platform in France, enabling French brands, agencies and publishers to continuously measure campaigns across digital channels. Émilie’s arrival underscores AudienceProject’s commitment to supporting the French market with independent and comprehensive cross-media measurement.

“I’m delighted to welcome Émilie to the team,” said Thomas Gregers Honoré, CEO of AudienceProject. “With her expertise and leadership, this appointment marks a significant step forward in our global expansion, reinforcing our mission to empower clients to make confident marketing decisions based on cross-media measurement.”