Experienced SaaS profile joins AudienceProject: Michaela Schmitz appointed as Managing Director DACH

With this strategic move, Michaela Schmitz will work closely with AudienceProject’s Sales Solutions Director in the region, Sedat Polat, to accelerate the growth of AudienceProject’s business in Germany and expand into new markets in Austria and Switzerland.

Michaela Schmitz, a seasoned leader with over two decades of experience in the advertising industry, joins AudienceProject from Alation. With a proven track record of success and expertise in SaaS, big data and enterprise technology sales, Michaela Schmitz will be pivotal in driving innovation and growth for AudienceProject in the DACH region.

“I am really excited to join AudienceProject and help meet the increasing demand for independent and comprehensive cross-media measurement,” said Michaela Schmitz. “AudienceProject provides a highly innovative platform that generates business value for both media buyers and sellers, and I look forward to supporting our clients in getting maximum value from their advertising spending and inventory with our leading SaaS platform.”

Over the past four years, Sedat Polat has successfully been leading AudienceProject’s German business and helped the company build a strong presence in the German market, serving esteemed clients like L’Oréal, Bonprix, Vodafone and Seven.One Media. With the addition of Michaela Schmitz to the German leadership team, AudienceProject is poised for the next expansion phase.

“We are very excited to welcome Michaela to the team and have full confidence in her expertise and leadership,” said Thomas Gregers Honoré, CEO of AudienceProject. “This appointment marks the next chapter of our German journey and European expansion, where we aim to empower even more partners to make confident marketing decisions based on cross-media measurement.”