AudienceProject partners with The Trade Desk to advance audience measurement and targeting across the open internet

Press release, London, UK, 25 February 2026: AudienceProject, a leading provider of audience targeting and measurement solutions, today announced a new partnership with The Trade Desk, the global advertising technology leader. The collaboration includes two complementary parts: a direct integration enabling independent audience measurement of The Trade Desk campaigns in AudienceProject’s SaaS platform, and the availability of AudienceProject’s socio-demographic audiences for targeting in The Trade Desk’s Data Marketplace.

As advertiser demand for independent audience measurement increases, this new direct integration will make it easier to measure audiences across the open internet, particularly in fast-growing channels such as connected TV (CTV). Measurement results will be delivered either via a dedicated access point provided for this purpose or, for existing AudienceProject customers, within AudienceProject’s SaaS platform.

The shift of media investments toward CTV is driving advertisers to take a closer look at who their campaigns are reaching and how they are delivering against their campaign objectives. This integration will provide reach and frequency measurement, including on-target percentage, for campaigns across the open internet and CTV environments, and allow advertisers to access measurement results while campaigns are running to make in-flight optimisations.

Measurement enabled by the integration will initially be available in the UK, Germany, Italy, Spain, Sweden, Denmark, Norway, and Finland, with more countries to follow.

Alongside the measurement integration, AudienceProject will become a data provider in The Trade Desk’s Data Marketplace, enabling advertisers to activate AudienceProject’s socio-demographic audiences to improve targeting accuracy and audience alignment.

The audience segments will initially be available in the UK and Germany, with more countries to follow.

Ben Samuel, VP of Partnerships at AudienceProject, said:
“This partnership with The Trade Desk brings together two critical parts of modern advertising: high-quality audience activation and independent, cross-media measurement. By combining direct measurement integration with audience targeting in The Trade Desk’s Data Marketplace, we’re making it easier for advertisers to both reach the audiences they intend to reach and prove that they actually did.”

Paula Bacariza Perez, GM of Data Partnerships EMEA at The Trade Desk, added:
“The open internet works best when it’s built on interoperability, transparency and choice. This partnership with AudienceProject gives brands a clearer, more consistent way to understand and activate audiences across the fragmented channels of the open internet. By uniting audience activation with in-platform measurement, we’re helping advertisers improve performance and make more confident optimisation decisions in real time.”