AudienceProject and Omnicom Media Italy announce strategic partnership to advance cross-media measurement

Press release, Milan, Italy, May 27, 2026: AudienceProject, a leader in independent cross-media measurement, and Omnicom Media Italy, a leading global communications group, today announce a new strategic partnership. This agreement represents a significant milestone for the Italian market and marks an important step forward in the evolution of advertising measurement.

Omnicom Media Italy is the first communications group in Italy to partner with AudienceProject, confirming its role as an industry innovator and strengthening its offering of advanced solutions to clients.

Through this partnership, the two companies will integrate AudienceProject’s cross-media measurement technology into Omnicom Media Italy’s offering, providing clients with a unified view of campaign performance across linear TV, CTV, and digital channels.

By combining AudienceProject’s technology with Omnicom Media Italy’s advanced analytical and strategic capabilities, the partnership will enable the development of a robust cross-media measurement framework that delivers insights into the total and incremental reach generated across different channels. This will support more effective media budget planning through data-driven decision-making and real-time optimisation.

AudienceProject’s platform addresses the market’s growing demand for transparency and comparability, improving media evaluation and campaign efficiency. The solution enables advertisers to measure campaign performance across video platforms, social media, and the open web, delivered across all digital devices, including CTV. It leverages the synergy between AudienceProject’s and Omnicom Media Italy’s expertise and assets to combine these results with linear TV campaigns.

Thanks to this partnership, Omnicom Media Italy’s clients will benefit from favourable rates, gaining a competitive advantage and easier access to the most advanced measurement technologies.

Alessandro Stoppa, Managing Director Italy at AudienceProject, commented:
“This partnership with Omnicom Media represents an important step forward for cross-media measurement in Italy. As media consumption becomes increasingly fragmented across platforms and devices, the need for holistic and reliable measurement has become more critical than ever for advertisers. By combining our cross-media measurement technology with Omnicom Media’s analytical expertise, we can provide advertisers with a unified view of campaign performance, enabling more effective decisions and better results.”

Daniele Trapani, Media Measurement Solutions Director at Omnicom Media Italy, added:
“The collaboration with AudienceProject strengthens our commitment to providing excellent solutions to our clients, capable of extracting maximum value in a constantly evolving landscape. Omnicom Media has chosen AudienceProject as its partner, a pioneer in cross-media measurement for more than 15 years, to enable its clients to understand the reach and impact of campaigns across different channels. The integration of their advanced cross-media measurement capabilities further strengthens our strategic offering and enables media planning that maximises the effectiveness and efficiency of our clients’ investments.”