AudienceProject becomes an Amazon Ads partner for measurement
As an Amazon Ads partner, AudienceProject expands on its measurement solution to include independent audience measurement of campaigns bought through the Amazon DSP.
After rigorous testing, AudienceProject is now an official measurement partner for Amazon Ads. With the new partnership, AudienceProject expands on its already comprehensive measurement solution to provide advertisers with independent audience measurement of display, video and audio ads running on all Amazon-owned inventory, including Prime Video and Freevee, as well as non-Amazon-owned inventory bought through the Amazon DSP.
AudienceProject’s measurement will help advertisers gain better insights into the reach and frequency of their campaigns bought through the Amazon DSP, including how many people they reach in their target audience and how efficiently they reach them.
Advertisers can get these insights for Amazon alone or in combination with other channels, including Facebook, Instagram, YouTube, open web, connected TV and linear TV. This allows advertisers to get a holistic overview of the total and incremental reach of their campaigns and learn how to optimise their media investments to achieve greater advertising efficiencies across channels.
Brian Meritam Larsen, VP Partnerships at AudienceProject, comments: “We are very proud to be an official measurement partner for Amazon Ads. We experience a high demand for independent measurement of Amazon campaigns in combination with campaigns running on other channels, especially streaming TV and linear TV. We are extremely excited that we can now offer advertisers this, helping them get valuable insights for more efficient budget allocation.”
The measurement is done via direct integration between Amazon Ads and AudienceProject, where campaign data from Amazon Ads is matched with AudienceProject’s individual country panels in a privacy-safe manner using encrypted identifiers (emails and mobile advertising IDs).
AudienceProject will initially offer measurement of Amazon Ads campaigns in the UK, Germany, France, Italy and Spain, including measurement of Prime Video ads that launched in the UK and Germany on February 5 and in France, Italy and Spain on April 9.
Learn more
Want to learn more about how you can get started measuring your Amazon Ads campaigns? Get in touch with us below.
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