add2 GmbH extends strategic partnership with AudienceProject to advance cross-media measurement and audience verification

Press release, Düsseldorf, 29 January 2026: add2 GmbH, a specialist in data-driven media strategies, is extending its partnership with AudienceProject, a leading provider of audience measurement solutions, to further strengthen its media strategies through cross-media measurement insights and independent audience verification.

As part of the continued collaboration, add2 will continue to utilise AudienceProject’s cross-media measurement platform, which enables consistent KPI measurement across all relevant channels and creates a reliable foundation for media planning and campaign optimisation. In addition, add2 will leverage AudienceProject’s audience verification capabilities to independently validate campaign delivery against defined target audiences.

add2’s customers will therefore continue to benefit from independent and comprehensive cross-media measurement of their campaigns, combined with transparent audience verification. The measurement provides a consolidated view of reach, frequency, and performance across TV, CTV, online video, social media and the open web, while verifying whether campaigns effectively reach the intended audiences across channels.

“Through the extended partnership with AudienceProject, we are reinforcing our commitment to transparency, quality, and independent measurement that reflects the fragmentation of today’s media landscape. In particular, consolidated KPI measurement across different channels such as display, CTV, and social, including within walled gardens, combined with independent audience verification, is essential for cross-media planning and campaign optimisation,” says Frank Unland, Managing Director of add2 GmbH.

Oliver Hülse, Managing Director DACH at AudienceProject, adds: “The extension of our partnership with add2 underlines the growing demand for independent cross-media measurement in the German market. Advertisers and agencies need a consistent, comparable view of campaign performance across all channels and confidence that their target audiences are actually being reached to make data-driven decisions, and we are pleased to continue supporting add2 and its customers with our measurement platform.”

With this extended partnership, add2 and AudienceProject underscore their shared ambition to sustainably strengthen media efficiency, comparability, audience accountability, and data-driven decision-making in an increasingly fragmented media landscape.