AudienceProject expands into Poland: Independent cross-media measurement now available to Polish advertisers

Press release, Warsaw, Poland, 2 March 2026: AudienceProject, a leading provider of audience measurement solutions, launches its SaaS platform for independent and comprehensive cross-media measurement in Poland.

AudienceProject has been pioneering cross-media measurement for more than 15 years and has extensive experience working with a wide range of advertisers, agencies, and media owners, including Meta, Google, Amazon, WPP Media, Omnicom Media Group, Publicis Media, L’Oréal, Kia, and PepsiCo.

“We are very excited to launch our measurement solution in Poland,” said Thomas Gregers Honoré, CEO of AudienceProject. “Poland is the largest advertising market in Europe after the big five – the UK, Germany, France, Italy, and Spain. At the same time, Poland has seen significant growth in digital ad spend in recent years. This development has led to increased demand for independent and comprehensive cross-media measurement in the Polish market, enabling advertisers to better understand how their budgets perform across channels. We are thrilled that we can now meet this demand and help more advertisers drive tangible business outcomes from cross-media measurement.”

With the launch of its measurement solution in Poland, AudienceProject will enable Polish advertisers to continuously measure the reach and frequency of their campaigns across the open web, social media, online video, and connected TV and gain insight into the total and incremental reach for each channel.

These insights will give Polish advertisers a better understanding of how many people they reach in their intended audience across channels and which channels are most effective at reaching them, supporting both campaign planning and optimisation.