AudienceProject appoints Iben Andersen as Head of Engineering

With this strategic move, Iben Andersen joins AudienceProject’s growing product team to assume the overall responsibility for the company’s engineering team.

Iben Andersen brings over 20 years of experience in program and people management from several roles in Motorola Solutions and, most recently, GN Audio. At AudienceProject, she will be responsible for leading the engineering team and ensuring the company’s product deliveries.

“I’m excited to be part of AudienceProject,” said Iben Andersen. “AudienceProject has a unique product that solves a very complex problem for advertisers. Being able to set the technical direction for our product and ensure that we design and develop solutions that meet our customers’ needs, is really interesting to me.”

The appointment of Iben Andersen follows last month’s appointments of Erlingur Jonsson as VP User Experience and Aske Østergård as VP Product Management as well as last year’s appointment of Morten Kruse Østertaard as Chief Technology and Product Officer.

With the addition of Iben Andersen to the product team, AudienceProject is gearing up to take its product to the next level and help even more advertisers gain tangible business outcomes from cross-media measurement.

“I’m thrilled to welcome Iben to the team,” said Morten Kruse Søndergaard. “With her expertise and leadership, I’m sure we will be able to attract even more talent, and our engineering team will continue to succeed in developing innovative solutions that deliver high-quality results to help our customers make confident marketing decisions and reach their audiences more effectively.”