Introducing a new and enhanced user interface: Get a better overview of your campaigns in AudienceReport

At AudienceProject, we want to empower you to make confident marketing decisions and reach your audience more effectively with an easy-to-use platform for cross-media measurement.

That’s why we are excited to introduce a new and enhanced user interface in AudienceReport that gives you a better overview of your campaigns, making it easier to optimise your media investments.

Better taxonomy alignment

We have introduced a new ‘Campaign’ entity that aligns with the industry’s common taxonomy used by leading DSPs. This alignment ensures that you can manage and review the performance of your campaigns more cohesively.

Now, multiple reports can be organised under a single campaign, giving you a better overview of both your active and ended campaigns.

And this upgrade isn’t just about organisation. It’s about setting the stage for deeper and richer insights into how your campaigns perform against your objectives. Keep an eye out; we have even more enhancements coming later this year!

More intuitive navigation

With the enhanced interface, we have also introduced a new best-in-class navigation with a sidebar that allows you to manage your channels, campaigns, and reports more effortlessly.

Within the sidebar, you will find your Campaigns and their associated reports, as well as Items, where you can manage your DSP campaigns, insertion orders and line items.

Additionally, we have moved the Integrations section to the sidebar for easier access and management of your platform integrations.

Interactive product tours

Finally, we have introduced interactive product tours to help you navigate the platform more easily.

Starting with a guided tour of the new sidebar, these tours will help you discover everything you need to know when using the platform.

The interactive tours will ensure you get off to a strong start with AudienceReport, highlight new features in the platform, and guide you on how to get the most value from your insights.

Learn more

Want to learn more about how our new and enhanced interface can make it easier for you to optimise your media investments? Get in touch with us below.