AudienceReport Q2 Update: The latest news on AudienceReport and what’s next

Outlook: Our ambition for the coming year

🚀 Raise the bar: Higher standards, faster delivery

We want to make measurement better, faster, and simpler. By continuously strengthening our methodologies, improving system performance, and refining usability, we are raising the standard for what independent cross-media measurement should be: reliable, transparent, and easy to act on.

🌐 Omnichannel: One view across all media

We want to measure media the way you buy it. By expanding beyond digital into TV and other offline channels, we are building a single, privacy-first measurement solution that delivers a truly holistic view of reach, overlap, and incrementality across your entire media plan.

🔄 Full funnel: From reach to results

We want to connect exposure to outcomes. By fully platformising cross-media reach, brand lift, and sales lift, we will make it faster and easier to understand how your campaigns perform across awareness, consideration, and conversion.

♻️ Full lifecycle: From insights to decisions

We want measurement to guide decisions, not just report results. By using historical benchmarks, reach curves, and synthetic populations, we will help you plan smarter, understand trade-offs, and carry learnings from one campaign into the next.

🤖 Forward with AI: Intelligence built in

We want AI to work as a trusted expert colleague. By embedding explainable, privacy-first AI into our platform, we will reduce friction, surface insights faster, and make advanced measurement accessible to more teams.

Releases: Highlights from Q1

📺 Disney+ ads measurement

In Q1, we launched a new, direct integration with Disney+, enabling advertisers and agencies in the UK, Germany, France, Italy, and Spain to access independent audience measurement of Disney+ campaigns directly in AudienceReport.

With this integration, advertisers and agencies can gain a clear understanding of the reach and frequency of their Disney+ campaigns – both for standalone campaigns and as part of a broader media mix.

⚙️ The Trade Desk partnership

In Q1, we entered a new, direct partnership with The Trade Desk, which will make it easier for advertisers to activate and measure audiences across the open internet, including CTV environments.

As part of the partnership, we will develop a direct integration enabling advertisers to seamlessly activate independent reach and frequency measurement of The Trade Desk campaigns within AudienceReport, with access to results while campaigns are running to support in-flight optimisations.

🇵🇱 Expansion to Poland

In Q1, we launched AudienceReport in Poland to support Polish advertisers and agencies with independent audience measurement of campaigns across the open web, social media, online video, and CTV.

With this launch, Polish advertisers can now better understand how many people they reach in their intended audience across channels, measure total and incremental reach, and identify which channels are most effective at reaching them, supporting both campaign planning and optimisation.

⚡ Smarter and faster report builder

In Q1, we introduced a new report builder in AudienceReport, designed to help you create reports smarter and faster.

With a simplified, single-page setup, the new report builder removes unnecessary complexity from report creation and makes it easier to set up reports correctly from the start.

📊 Improved Excel export

In Q1, we upgraded the Excel export feature in AudienceReport, making it more useful for analysis outside the platform.

With the improved export, you can now work with data ready for analysis, access all report data in a single file, and benefit from a cleaner structure with previously merged values split into separate columns, along with localised number formats based on your system settings.

🔄 Report recalculation cadence

In Q1, we introduced a new report recalculation cadence feature in AudienceReport, giving you greater flexibility over when your reports are updated.

With this feature, you can choose a recalculation frequency that matches your needs, whether you want frequent updates to support in-flight campaign optimisation or a more relaxed cadence for post-campaign evaluation, ensuring your reports are always aligned with how you review and act on your data.

 

Roadmap: What to expect in Q2

✨ Better lists for everyday analysis

In Q2, we are improving how you work with lists in AudienceReport, making them more flexible and easier to use. 

Starting with item lists, you will be able to customise columns, quickly filter your datasets, and export the data you need, helping you move from insights to action with less effort.

🧩 Campaign entity

In Q2, we will introduce a new campaign entity in AudienceReport, establishing campaigns as the central structure for organising and measuring media.

With this new foundation, you will be able to group all related activity across channels, markets, audiences, and time into a single, persistent campaign, creating a consistent and unified view of performance. This ensures a clear source of truth for your media activities, while still allowing flexible reporting for deeper analysis without changing the underlying campaign setup.

Learn more

Want to learn more about the latest news on AudienceReport? Get in touch with us below.